OUR PURPOSE

BETTER TAKES ACTION

We make shoes to make a difference. Together, let's take action for a
better world.

KEEN BRAND VALUES

Back in 2003, a simple question was asked.

Can a sandal protect the toes?
The answer was yes, the answer was the Newport.

From this movement, the KEEN brand began with a moment of pure vision and a simple design challenge. This innovation helped create a company built on hybrid and redefining design that KEEN strives to implement in all products and across the company.

We are committed to putting our values in motion. From the products we make,
to the actions we take, we inspire ourselves and others to live and work monumental every day.

QUALITY

We create quality products, services, and brand experiences in everything we do.

INTEGRITY

We build trust through our products, our actions, and our relationships.

HEALTH

We believe healthy living starts with products that promote a healthy lifestyle.

CARING

We strive to reduce our impact on the environment, protect the places where we play, and give back to communities in need..

PIONEERING

We look for innovative and resourceful ways to do things and have fun along the way.

KEEN EFFECT PRIORITIES

GIVING BACK

Our Giving Back efforts always begin
with the end in mind. We use the
power of our global business to
support local causes that align with
our values. This means supporting
grassroots nonprofit partners around
the world through grant-making,
board service, and shoe donations.

TAKING ACTION

We activate communities to protect
and preserve the places where we all
live, work, and play. We advocate for
our shared interests by growing and
fostering the next generation of
planet stewards.

REDUCING IMPACT

We seek to elevate transparency in
our business practices and to
innovate within how we manufacture
our products. Our goal is to exceed
the highest levels of social and
environmental standards. While there
may not be a clear finish line, we
commit ourselves daily to taking
steps in the right direction.


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